Case Study:
National Charity
League, Inc.

Renée worked closely with the Board of Directors and staff to create, adopt and execute a long-term strategic plan that allowed the 95-year-old charitable organization to reverse its 3-year revenue deficit and increase corporate revenue by 78%, Chapter revenue by 47%, and fiscal impact by 117% to $65M.  Under her leadership, they grew membership by 300% adding 65 new Chapters in four new states expanding nationally to 28 states. As part of the strategic growth plan, a multi-year governance realignment and staff/volunteer reorganization streamlined processes, created efficiencies, rebuilt trust and instilled a collaborative culture that had eroded through the years.

 

A new marketing campaign, “The Making of a Philanthropist,” brand repositioning, creation of an in-house communications team, and launch of a robust marketing communications initiative attracted strategic alliances with the American Heart Association and National Panhellenic Council to introduce the brand to new audiences and deliver relevant programming to its members.  A new trademark licensing program created an additional revenue stream and served as a brand guide for branded merchandise. With longer term goals to create a fundraising program, initial major gifts were made with recognition programs in place to support sponsors and donors.

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The result? A major financial turnaround and long-term sustainable growth.